Sneakers Archives

‘We’re competing with Jordan?’ Angela...

Angela Simmons reveals how Pastry Sneakers transformed into a $75 million brand, rivaling the Jordan Brand and representing a significant shift in Black entrepreneurship within the sneaker industry.

BY Oliver J. Jackson
July 1, 2026
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Sneakers

Nigel Sylvester Unveils Air Jordan...

Nigel Sylvester unveils the Air Jordan 4 ‘Brick After Brick,’ that builds on his previous success, blending classic design elements with fresh updates

BY Oliver J. Jackson
March 18, 2026
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Air Jordan 3 x Levis collection announced for 2026

Sneakers

It’s Official: Levi’s x Air...

Levi's x Air Jordan 3 collaboration is set for a Spring 2026 release, featuring unique denim designs and significant cultural relevance in the sneaker world.

BY Oliver J. Jackson
February 3, 2026
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Sneakers

The GodFather of the Jordan...

When it comes to sneakers, innovation and cultural impact go hand in hand—and Howard "H" White is one of the pioneers who cemented this belief.

BY Oliver J. Jackson
May 29, 2025
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Sneakers

Nike Air Jordan 3: We...

From revolutionary designs to unparalleled performance, these ten versions have left an indelible mark on sneaker culture.

BY Oliver J. Jackson
April 21, 2025
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Bruce Lees Off White Satin Air Jordan 1 Lux Sneaker is Here 1140x641

Sneakers

Bruce Lee x Off-White x...

Dive into Off-White’s satin-clad Air Jordan 1 Lux—a collision of 1970s kung-fu flair and modern hypebeast obsession.

BY Oliver J. Jackson
April 11, 2025
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Sneakers

Air Jordan 3 “Lucky Shorts”:...

This special edition pays homage to one of Michael Jordan's most intimate superstitions – wearing his University of North Carolina (UNC) practice shorts under his Bulls uniform during every NBA game.