NFL superstar Patrick Mahomes has unveiled his latest venture: Throne Sport Coffee
In a move that signals a shift in the coffee landscape, this ready-to-drink iced coffee brand is not just another addition to the crowded market; it’s a game-changer.
Throne Sport Coffee combines natural caffeine, natural flavors, and natural sweeteners with B vitamins, electrolytes, and BCAAs. But what sets it apart? The brand touts a lower sugar count, catering to active adults seeking a healthier alternative.
Founder and CEO Michael Fedele, a beverage industry veteran, saw an opening for a ready-to-drink coffee that delivered on taste while cutting out excessive sugar. Fedele himself began drinking black coffee 13 years ago after being diagnosed with thyroid cancer and avoiding sugar. He wanted to create a coffee product that could provide a more functional alternative to other high-calorie options in the market
Introduced to Mahomes through mutual acquaintances, Fedele found an enthusiastic partner. Mahomes, who drinks four to five coffees a day, understood the proposition immediately. As an active adult, he believed that coffee should offer more than just caffeine. His involvement at a high level has shaped the brand’s direction, emphasizing the need for a better-for-you coffee option.
Throne Sport Coffee aims to become a regular part of consumers’ coffee consumption, especially those with an athletic lifestyle. With a deep innovation pipeline, the brand remains focused on ready-to-drink coffee items for the near future. Retailers are excited about the variety Throne Sport Coffee brings to RTD coffee shelves, and consumers are responding positively to this functional and flavorful coffee alternative.
Whether you’re a coffee enthusiast or an athlete looking for a better brew, Throne Sport Coffee is poised to make its mark in the industry. Keep an eye out for this exciting new player in the coffee game! ☕🏈
