Supreme Streetwear Set to Hit Shelves at Ross & Marshalls?
If you keep up with Supreme, you've likely heard the news—this iconic brand has been acquired by the Franco-Italian eyewear giant, EssilorLuxottica, for an incredible $1.5 billion.
In case you didn’t know, EssilorLuxottica cash purchase price of $1.5 billion is a hefty price tag, even in the luxury fashion world. EssilorLuxottica is a dominant force in the eyewear market, owning renowned brands like Oakley, Ray-Ban, and Sunglass Hut.
Here’s the catch: This acquisition is EssilorLuxottica’s first step into the world of apparel. Moving beyond eyewear, they’re boldly venturing into streetwear. Supreme fans may feel uneasy. With EssilorLuxottica’s limited background in the fashion sector, there are legitimate concerns that the brand’s core identity and cultural impact might suffer.
There’s a fear that under new leadership, Supreme products could become more mainstream, potentially losing the brand’s distinctive appeal—a fate some other brands have met post-acquisition.
Previously guided by VF Corp—famed for their expertise in footwear and apparel with notable brands like The North Face and Vans—Supreme flourished thanks to their deep understanding of streetwear culture. EssilorLuxottica, however, is exploring new and uncharted territory.
What does this shift mean for Supreme’s future? It’s still unclear. With a parent company that’s a newcomer to streetwear, the brand’s future trajectory is unpredictable. Will Supreme maintain its iconic essence, or experience significant change? Only time will tell.
One thing is clear, though—the streetwear community is closely monitoring this development, balancing optimism with caution. Will Supreme retain its influential status, or undergo a major transformation? Stay tuned—this story has a long way to go.
And that’s Wassupr. For more compelling tales and the pulse of the culture, keep it locked right here.
