Wassupr? Food: Les BBQ: The Journey of the Renowned Oxtail King
Les Rhodes, the man who would become the acclaimed Oxtail King, embarked in 2010 on a new journey in the picturesque state of Utah. This was a fresh start after a hurricane devastated his home, miles away from his Texas roots.
Utah posed new challenges, but Les’s resilience and resourcefulness were evident. While working in the oil fields during the day, his true passion was in the smoky flavors of his heritage.
An unexpected opportunity arose during his sons’ football games, where he smoked meats for his family. The enticing aromas piqued the interest of fellow spectators, leading to inquiries about purchasing his delectable BBQ.
Les didn’t just bring the taste of Texas to Utah; he transformed the perception of oxtails. Through his culinary expertise, what was once an overlooked cut of meat became a luxury delight under his touch.
Les’s journey is a tale of passion, heritage, and transformation — from the smoky trails of Texas with his grandfather to the booming success of his BBQ empire.
It’s a testament to his unwavering dedication and love for BBQ, forever altering the culinary landscape and how we savor the rich, luxurious taste of oxtails.
“I have perfected the art of BBQ, not for me, but for the rest of the world who is trying to create a Southern style experience for the ones they love. I’m going to put you in the smoke. We’re Texas in every way.” – Les Rhodes, CEO & Founder of Les BBQ
His viral success on social media, amassing tens of millions of views, not only earned him the title of the Oxtail King but also changed how people perceive this unique dish.
Les BBQ is active on social media platforms like TikTok, Facebook, and Instagram, showcasing their culinary creations and engaging with their audience.
