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Viola Davis, Joy Reid, Charlamagne Tha God, Unite to Launch Black-Owned App ALTR
Viola Davis, Joy Reid and Charlamagne tha God has the tech world buzzing backing ALTR, a personal development and learning subscription app.
New York-based ALTR was co-founded by CEO David A. Wilson, creator of black news site TheGrio (now part of Byron Allen’s Entertainment Studios), and CTO Brandon John-Freso, who previously worked as a software engineer at WeWork and OkCupid.
ALTR (pronounced “alter”) is a cutting-edge personal development app featuring powerful short-form audiobooks by Black luminaries and authors. The app is currently open for early access sign-ups, with its official launch slated for late 2024.
Developed in collaboration with Davis and her husband Julius Tennon’s JuVee Productions, ALTR boasts a diverse selection of audiobook titles tailored to address the unique challenges faced by the Black community.
“There is power in our collective knowledge. Life becomes easier when you can learn from those who’ve been there before,” explains Davis. “Julius and I are excited to take part in building a platform that will enable millions of people to find guidance for personal growth and see themselves in a space where we’re largely usually underrepresented.”
ALTR aims to provide tools and wisdom to uplift the Black community, addressing challenges such as mental well-being, feelings of isolation, financial stability, spirituality, and personal relationships.
The app recognizes the thriving audio market and the high demand for restorative self-help content, especially among Black audiences. Black Americans, particularly Black women, are the largest consumers of self-help resources but face a significant shortage of content tailored to their unique experiences. This gap inspired Wilson and John-Freso to create ALTR.
“There is a yearning for solutions and knowledge from our cultural perspectives. Our authentic voices are lacking in the existing self-help, wellness, and educational platforms, which is why we’ve been able to galvanize broad support from trusted voices in our community,” co-founder Wilson shared.
“We’re revolutionizing the audiobook experience by introducing a novel approach to creating and accessing short-form content.
Unlike traditional audiobooks, which can take months or years to produce, ALTR’s short-form audiobooks enable authors to share condensed, essential, and timely knowledge in a snackable format that perfectly aligns with our listeners’ fast-paced consumption habits,” says co-founder John-Freso.
In addition to offering personal development and motivational content, ALTR fosters active engagement and community interaction through Q&A sessions, discussions, and assignments.
With a user-friendly interface and personalized learning pathways, ALTR is devoted to providing its community with a holistic educational experience.
For more information and to sign up for early access, visit ALTR’s official website.
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