Macy’s, one of America’s leading retailers, has launched an exclusive new collection that pays homage to the historically Black-founded fraternities and sororities collectively known as The Divine Nine.
Before diving into the collection, let’s explore who The Divine Nine® are:
Macy’s has developed an exclusive and versatile product collection. Inspired by the signature colors of Alpha Phi Alpha Fraternity , Kappa Alpha Psi Fraternity,Omega Psi Phi Fraternity, Phi Beta Sigma Fraternity, Iota Phi Theta Fraternity, this new assortment will include polos, blazers, cardigans, accessories and more.
With prices starting at $49, product will be exclusively available online at macys.com and in-store at select locations, with all pieces available by July 2024.
The response from the community has been overwhelmingly positive. Members of The Divine Nine®, fashion enthusiasts, and diversity advocates have praised Macy’s for its initiative. Social media platforms are abuzz with discussions about the collection, with many expressing pride and appreciation for the recognition of Black culture in mainstream fashion.
Macy’s exclusive collection honoring The Divine Nine® is more than just attire; it’s a celebration of heritage, achievement, and the continuous push towards a more inclusive society. It stands as a reminder of the power of recognition and respect for cultural history in building a diverse and inclusive future.
The Divine Nine: These Black fraternities and sororities were founded to support students often denied rights at predominately white colleges.@PriscillaWT takes a look at leaders like @KamalaHarris and @RepJeffries that the organizations helped shape.https://t.co/U4UZMHn7bF pic.twitter.com/GcuwUYvsr4
— NBC News NOW (@NBCNewsNow) February 24, 2021
By aligning fashionable expression with historical appreciation, Macy’s is setting a precedent for how companies can engage with and support cultural communities through thoughtful merchandising.
For those interested in viewing or purchasing from the collection, it is available on Macy’s official website and selected retail outlets.