Thomas Moorehead ‘Rolls’ from the Classroom into the world of Ultra-Luxury Automobiles
From Classrooms to Keys: The Evolution of a Pioneering Businessman
Thomas Moorehead’s journey is a remarkable tale of determination and success. Once an educator, Moorehead took a bold step in 2001, entering the automotive industry.
His venture led him to become the first African-American owner of a Rolls Royce dealership worldwide and the first African-American to hold Lamborghini and McLaren franchises in the U.S. His company, Sterling Motorcars, has flourished under his trailblazing leadership.
Guided by his mentor, James Bradley, Moorehead ventured into luxury vehicles. Driven by determination, he devoted his own resources to dealer training programs, which helped build his prosperous career. Moorehead’s first dealership emerged in 1988, culminating in the establishment of Sterling Motorcars in 2001.
Awash in a commitment to high-quality service and relentless pursuit of providing excellence, Moorehead has made his mark. Under his stewardship, Sterling Motorcars grew to represent some of the most desirable brands, including Mini Cooper, McLaren, and Lamborghini, marking it as a distinguished luxury auto retailer in Delaware and beyond.
Moorehead’s story exemplifies the power of perseverance and his adaptability in embracing new fields. His knack for carving out a unique place reflects his indomitable entrepreneurial spirit. As he continues to impact the automotive industry, Moorehead’s enduring legacy highlights tenacity, innovation, and unmatched achievement.
