Founded on November 1, 1945, by John H. Johnson, this pioneering publication set out to challenge negative stereotypes by portraying positive and genuine expressions of Black life. Johnson’s mission was to counteract negative imagery and the lack of representation of African Americans by creating a magazine that celebrated the diversity and richness of Black identity, thereby breaking down societal stereotypes.
Building on the achievements of Ebony, Johnson launched Jet Magazine on November 1, 1951. Quickly becoming essential to the African American community, Jet provided timely coverage of civil rights and social issues. With its approachable style and impactful content, such as the admired “Jet Beauty of the Week,” Jet secured its place in the media realm.
Together, Ebony and Jet revolutionized media portrayal by celebrating Black narratives and promoting the Black middle class. Their dedication to authenticity effected change, inspired generations, and left an indelible mark on media history.
By remembering their legacy, we acknowledge the vital role Ebony and Jet played in amplifying Black voices. Their stories underline the media’s power to shape perceptions and foster inclusivity.