Pusha T is branching out from music to coffee with his new brand, Grindin, inspired by the Clipse’s iconic 2002 track produced by The Neptunes. Grindin offers a vibrant coffee experience for those who appreciate both flavor and music.
Grindin will debut during a soft launch on November 16, 2024, at LA’s Café Tropical, from 7 a.m. to 11:30 a.m. Attendees will get an early taste of the brand’s robust coffee offerings before its national release in 2025. Grindin aims to delight casual sippers and coffee aficionados alike.
The launch will feature a collaboration with Carhartt WIP, blending Grindin’s coffee vibes with urban fashion. This exclusive collection, available at Café Tropical and the Camp Flog Gnaw festival.
More than just coffee, Grindin honors Pusha T’s artistic journey, evoking memories of the Clipse 2002 hit “Grindin” made famous by The Neptunes’ signature sound. Each cup invites fans to reflect on past hits and anticipate the upcoming and enigmatic Clipse album, Let God Sort ‘Em Out, hinting at Pharrell’s involvement.
Pusha T’s foray into the coffee realm is a creative expansion of his musical roots, blending sound with vibrant coffee qualities. Grindin not only appeals to coffee lovers but also hip-hop enthusiasts seeking a rhythmic caffeine experience.