Mr. 1017 Joins Eastside Golf to Redefine the Green!
Jeezy’s Game-Changing Collaboration Brings Hip-Hop Energy to the Green
Jeezy, famously known as Mr. 1017, is merging Hip-Hop energy with golf culture in Atlanta through a groundbreaking collaboration with Eastside Golf, bringing his unique style to the sport.
The Grammy-nominated rapper and author has partnered with Eastside Golf—founded by Olajuwon Ajanaku and Earl A. Cooper—to launch a limited-edition capsule collection that blends golf-ready apparel with the unmistakable flair of Hip-Hop.
The collection includes a performance polo, sleek golf gloves, custom balls, a premium towel, a stylish crewneck, and a street-inspired sweatshirt featuring the iconic Snowman logo.
“Golf has always been about precision, strategy, and mental toughness—the same qualities that built my career,” Jeezy said. “Partnering with Eastside Golf allows us to show young people that this game is for everyone, not just country clubs. We’re bringing the same energy I put into my music straight to the course.”
Founded in 2019 in Detroit from Ajanaku’s apartment, Eastside Golf has made waves by promoting diversity and encouraging younger players to embrace the sport. For Ajanaku, this release is about more than just apparel—it’s part of a broader movement.
Founded in 2019 in Detroit from Ajanaku’s apartment, Eastside Golf has made waves by promoting diversity and encouraging younger players to embrace the sport. For Ajanaku, this release is about more than just apparel—it’s part of a broader movement.
“Collaborating with an artist like Jeezy reflects what Eastside Golf stands for—authenticity, breaking barriers, and inspiring change,” Ajanaku said. “His influence in music and culture, combined with our mission to diversify golf, creates something truly impactful. This isn’t just apparel; it’s a movement.”
The collection is now available through Eastside Golf’s website and select retail locations. Mr. 1017 has hit the green—and he’s traded “birds” for birdies.