LVMH sells Off-White to Celebrate Virgil Abloh’s Enduring Influence?

Just three years after acquiring 60% of Off-White™ from Virgil Abloh in July 2021, LVMH has sold Off-White LLC, the parent company of the Off-White™ brand, to Bluestar Alliance.

The fashion industry is buzzing with the recent acquisition of Off-White LLC by Bluestar Alliance LLC. This iconic brand, founded by the late Virgil Abloh, has transitioned from LVMH to Bluestar, symbolizing a dedicated focus on fostering creativity, promoting diversity, and further establishing Off-White’s influential status in fashion

Acclaimed for Virgil Abloh’s creative genius, Off-White has moved under Bluestar Alliance’s leadership from LVMH, signaling a fresh era fortified by Bluestar’s industry-proven strategic prowess. Bluestar Alliance CEO Joey Gabbay expressed enthusiasm about continuing Abloh’s pioneering legacy, highlighting shared values and a unified vision for expanding the brand’s cultural and creative horizons.

According to LVMH, Bluestar is seen as the perfect partner to sustain Off-White’s legacy, with this transfer aligning with what would have been Abloh’s 44th birthday. Though Off-White parted ways with Virgil Abloh Securities in 2022, the brand looks to sustain its creative evolution under Bluestar’s stewardship.

Bluestar’s portfolio boasted influential names like Hurley, Scotch & Soda, and Bebe, illustrating their might in the fashion sector. While the detailed terms of the deal remain private, the arrangement reflects Virgil Abloh’s enduring legacy in every pursuit that continues forth.