The 2024 BET Hip Hop the most talked-about highlights of the evening was 2 Chainz’s choice of accessory—a jaw-dropping Jacob & Co. Royal Tourbillon Baguette watch valued at approximately $1.7 million.
The exquisite timepiece, crafted from 18K white gold, boasts a striking 49-millimeter diameter and features a sapphire crystal with anti-reflective treatment. Not only is it a luxurious statement piece, but it also holds practical value with water resistance up to 30 meters.
The rapper’s choice to adorn himself with the multi-million dollar timepiece during his performance speaks volumes about the intersection of hip-hop culture and high-end fashion and jewelry. It’s a striking display of luxury that underscores the close relationship between music and opulent style.
Notably, 2 Chainz’s selection of the Jacob & Co. watch follows a trend of prominent figures in the hip-hop community embracing the brand’s lavish timepieces. Just last month, Jay-Z made headlines as the reported first owner of Jacob & Co.’s $340,000 Bugatti Tourbillon watch, further solidifying the brand’s presence within the genre.
As the curtain falls on yet another memorable BET Hip Hop Awards ceremony, 2 Chainz’s unforgettable performance and his eye-catching accessory will undoubtedly be etched into the annals of hip-hop history. The fusion of music and luxury has once again taken center stage, leaving an indelible mark on an event that continues to celebrate the cultural impact of hip-hop.